March 2, 2026
◆ Meta Ads · Facebook · Instagram · Messenger · WhatsAppLower CPA.
Lower CPA.
Higher ROAS.
Real scale on Meta.
Done-for-you Facebook & Instagram Ads — from pixel setup and creative production to daily optimization and monthly reporting. Built to make Meta a profitable growth channel, not a black hole.
◇ ROAS-first advertising
Ad spend that returns — not just impressions.
Averages across active Waj Digital Meta Ads accounts.
5.8×
Avg. ROAS across accounts
-42%
Lower CPA in first 60 days
+310%
Purchase volume post-scale
7 days
Fastest campaign launch
◆ Everything Included
A full Meta Ads team — for one monthly retainer.
Strategy, creative, setup, optimization, retargeting, reporting. Nothing outsourced.
01
Pixel & CAPI Setup
- Meta Pixel install
- Conversions API
- Event tracking
- iOS 14+ compliance
02
Creative Production
- Video ads (UGC + polished)
- Static & carousel ads
- Story & Reels formats
- Weekly creative refresh
03
Campaign Strategy
- Full-funnel structure
- Audience research
- Offer & angle testing
- Bidding strategy
04
Retargeting & Lookalikes
- Warm audience retargeting
- Cart / view retargeting
- 1–5% lookalikes
- Custom audience stacking
05
Landing Page & CRO
- High-converting LPs
- Mobile-first design
- A/B testing
- Speed optimization
06
Reporting & Scale
- Weekly performance snapshot
- Monthly deep-dive report
- Winning-ad scale plan
- Budget reallocation
◇ Full-Funnel Meta Strategy
Awareness → Engagement → Conversion → Loyalty.
One campaign level rarely wins. We run coordinated TOF, MOF, BOF and retention campaigns — each with the right creative, audience and objective.
TOF · Cold
Awareness
Broad + interest audiences. Video-heavy creative to build brand & retargeting pools.
objective: Video Views / TrafficMOF · Warm
Engagement
Retarget video viewers, page fans and site visitors with UGC + social proof.
objective: Engagement / LeadsBOF · Hot
Conversion
Cart, view-content and checkout retargeting with offer-driven creative.
objective: Purchases / LeadsRetention
Loyalty
Past-purchaser campaigns, cross-sell, upsell & referral offers.
objective: Repeat Purchase
◆ Where Meta wins (and where it doesn't)
Facebook Ads vs Google Ads vs Pinterest Ads.
An honest look — because the best answer is often "run all three".
| Metric | Facebook / Instagram | Google Ads | Pinterest Ads |
|---|---|---|---|
| Best for | Demand generation + retargeting | Capturing existing intent | Planning-phase discovery |
| Avg. CPC | $0.50 – $2.50 | $1 – $8 | $0.20 – $1.20 |
| Creative-driven | Extremely | Low | Extremely |
| Retargeting power | Best in class | Strong | Growing |
| Speed to launch | Days | Days | Days |
| Buyer intent | Low–Medium | Very High | High (planning) |
◆ Pair Meta with our Pinterest Ads for the strongest full-funnel visual play.
◇ Our 5-Step Ads Process
Audit → Setup → Test → Scale → Report.
A predictable, transparent workflow so every dollar has a job.
Audit
Deep-dive on account history, pixel health, past creatives, funnel gaps and offer fit.
Setup
Pixel, CAPI, catalog, audiences, campaign structure and creative production kick-off.
Test
4–6 audience × creative × offer combinations. Kill losers fast, find breakout winners.
Scale
Winning ads scaled with CBO, lookalikes and budget ramping. New creatives every week.
Report
Weekly snapshot + monthly deep-dive. ROAS, CPA, LTV — the numbers that pay bills.
◆ Industries We Scale on Meta
Vertical-tuned Meta playbooks.
The winning creative and funnel changes by niche. We already know yours.
E-Commerce & DTC
Catalog ads, ASC+, UGC video creative and full retargeting cascades that print revenue.
Real Estate
Lead-gen forms, virtual tour ads and geo-fenced targeting for high-intent buyers.
Local Services
Lead forms, WhatsApp/Messenger ads and Click-to-Call campaigns for salons, clinics, gyms.
SaaS & Apps
Free-trial funnels, install campaigns and MOF nurture for B2B and prosumer software.
Fashion & Lifestyle
Reels-first creative, influencer whitelisting, seasonal drops and lookalike scaling.
Education & Coaching
Webinar registrations, VSL funnels, lead magnets and long-form video ad campaigns.
◇ Why Waj Digital
Creative + media buying + tracking — under one roof.
◆
Full-Funnel Ads
Cold to loyal — every stage has a campaign with the right creative and objective.
◆
Creative That Converts
Weekly fresh video & static ads — the #1 lever for Meta performance in 2026.
◆
Bulletproof Tracking
Pixel, CAPI, server-side, GA4 — accurate ROAS even after iOS & cookie changes.
◆
Transparent Reporting
Weekly & monthly reports. You always know exactly what your ad dollars did.
◆ AEO-Optimized FAQ
Facebook Ads questions, answered.
What's the minimum ad budget to start with Facebook Ads?
We recommend a minimum of USD 900–1,500/month in ad spend to gather enough data for Meta's algorithm to optimize. Below that, testing is too slow and costs per lead stay volatile.
How long until Facebook Ads become profitable?
The first 2–3 weeks are the learning phase — testing audiences, creatives and offers. Most accounts hit a profitable ROAS by day 30–45 once winners are identified and scaled.
Do you handle creative (videos, images, copy) or just campaign setup?
We handle everything: creative concepting, video editing, static ads, ad copy, landing pages, Meta pixel and Conversions API setup, plus daily campaign optimization and reporting.
Facebook Ads vs Google Ads vs Pinterest Ads — which is better?
Facebook & Instagram are best for demand generation and retargeting. Google Ads capture existing intent. Pinterest is unbeaten for planning-phase discovery. Full-funnel brands run all three; we help pick the best mix.
Do I get transparent reporting?
Yes. You receive a weekly ad performance snapshot plus a detailed monthly report covering spend, CPA, ROAS, top creatives, audience insights and the next month's action plan.
Can you also manage my organic social media?
Yes — pair Meta Ads with our Social Media Management service for maximum compounding effect.
◇ Ready to scale?
Let's turn Meta into your most profitable sales channel.
Free 30-min strategy call + a personalized ad audit & growth plan. No pressure, no lock-ins.
◆ +92 306 8091445 · info@wajdigital.com · PK · UAE · KSA · UK · USA · CA
We don’t believe in one-size-fits-all. Whether you are selling software, skincare, or real estate, we tailor our digital ecosystem to meet the unique challenges of your market and drive measurable growth.
Services We Offer
Web Development
Search Engine Optimization
Pinterest Organic Growth
High-ROI Pinterest Ads
Strategic Content Writing
Facebook Growth & Ads
Contact Us
- +92 306 8091445
- info@wajdigital.com
- Contact@wajdigital.com
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